When a bride is getting ready to be wed and begins that illusive look for the perfect wedding dress, among the first designers which come to mind is Vera Wang wedding gowns. Who exactly is Vera Wang and why has her name become symbolic of wedding dresses?

Vera Wang was born in 1949 to affluent Chinese immigrants. She lived a lavish life in Manhattan?s Upper East Side where she attended private schools and studied at the School of American Ballet. Wang was a very talented figure skater and competed professionally throughout her teens and even placed fifth within the U.S. National Championships. When Wang graduated from college, she went to work at Vogue and had been a Senior Fashion Editor through the chronilogical age of 23. After 15 years at Vogue, she began for Ralph Lauren.

When she was 40 years old, Wang finally decided to marry her long-time love. As all brides do, she went looking for an ideal wedding gown. She was so frustrated by the lack of wedding gowns that she sketched out her very own gown and commissioned a tailor to sew it for her. The cost with this elegant gown was $10,000.

With seed money from Wang?s Father, she opened her first bridal boutique within the upscale Carlyle Hotel on Madison Avenue in New York. Her gowns are actually sold in very upscale retailers for example Saks Fifth Avenue and Neiman Marcus and are worn by celebrities for example Anjelica Huston, Meg Ryan, Jennifer Lopez, and Goldie Hawn. Vera Wang is now probably the most prominent wedding dress designer in America and has been honored having a large number of awards for her achievements such as the 2005 Womanswear Designer of the Year.

While Vera Wang wedding gowns are the envy of brides-to-be, most cannot afford the large price tag of her premium designer dresses. But what if there is a method to walk down the aisle having a Vera Wang dress on and only pay a fraction of the price? This newly discovered discount wedding gown opportunity is now becoming popular. This is when it really works: Major retail bridal stores allow brides to test wedding dresses called sample gowns. Once the option of clothing is made, the bride to be places her order for a new gown within the correct size and the one she tried on dates back on the ground. This process continues until the gown is discontinued, the store needs room for brand new inventory, or they have stopped carrying that collection all together. What happens to the gowns that are no longer needed? Bride Couture purchases these gowns and then sells them to brides at 50% to 80% off their original price. Imagine walking in and trying on a 10000 dollar gown for a fraction from the cost? Even better, why not have Bride Couture give back 3 or 4 gowns to try on. Keep the one you love and return others. You can put on the gowns in the comfort of your own house and have whomever you would like there to provide you with reviews.

Vera Wang uses the tradition of Paris Couture when she designs a dress. Her style is much more centered on using gorgeous fabrics and different construction instead of heavy beading or embroidery. Her gowns are very romantic, whimsical and high fashion while still remaining timeless. This is the day to become the middle of attention. Why not feel and look like one out of a Vera Wang wedding gown?